Tag: Transition Period

For two decades, the rules of digital visibility remained fairly stable. You delved keywords, optimised runners, erected backlinks, and climbed the rankings. Google transferred business. You converted that business into business. That model is fracturing. AI- powered hunt tools ChatGPT, Perplexity, Google’s AI Overviews, Microsoft Copilot, Claude — are changing how people find information and make opinions. rather of clicking through ten blue links, druggies decreasingly admit synthesised answers that cite sources widely or not at each. This shift demands a corresponding elaboration in how businesses approach digital visibility. The discipline arising to address it goes by several names Answer Engine Optimisation( AEO), Generative Engine Optimisation( GEO), or simply AI SEO. Whatever the marker, the underpinning reality is the same — optimising for […]