Biography
Zainab Baig is an accomplished SEO Expert and Digital Marketing Specialist at ZRM Solutions, where she leads strategic initiatives to improve website visibility, search engine rankings, and online brand presence. With a deep understanding of modern SEO tools and analytics, she focuses on helping businesses grow organically by optimizing websites for performance, content quality, and user intent.
Zainab brings a results-oriented mindset to every project. She specializes in both on-page and off-page SEO, keyword research, technical optimization, and content strategy. Her data-driven approach ensures measurable success — from higher traffic and engagement to improved conversion rates. Known for her creativity and attention to detail, Zainab combines technical SEO expertise with a strong sense of digital storytelling, making her an integral part of ZRM Solutions’ marketing team.
Professional Experience
Develops and executes SEO strategies for client websites to boost organic search performance.
Performs comprehensive keyword research, competitor analysis, and site audits.
Optimizes website structure, metadata, and content for improved visibility.
Collaborates with developers and designers to ensure SEO best practices in site design and content layout.
Tracks KPIs through tools like Google Analytics, Search Console, and SEMrush to report performance metrics.
Managed multiple digital marketing campaigns for small and mid-sized businesses.
Created content calendars, optimized blogs for search engines, and ran paid ad campaigns.
Provided consultancy on SEO strategy, backlinking, and content marketing.
Assisted in writing optimized web content and social media captions.
Supported the SEO team in link-building and outreach campaigns.
Freelance / Remote Jobs
Digital Marketing Executive
Marketing Agency
Content Strategist
SEO
Expert
Digital Marketing
Executive
Skills & Expertise
SEO Tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz
Technical SEO: Site Audits, Schema Markup, Core Web Vitals Optimization
On-Page Optimization: Keyword Research, Content Optimization, Meta Tags
Off-Page Optimization: Link Building, Guest Posting, Backlink Analysis
Content Strategy: Blog Writing, Copy Optimization, Keyword Mapping
Digital Marketing: PPC Campaigns, Email Marketing, Social Media Strategy
Soft Skills: Communication, Strategy Planning, Team Collaboration
Education
Bachelor’s in Digital Marketing / Information Technology – University of Lahore (UOL)
Additional Roles & Interests
Content Lead at ZRM Solutions: Oversees SEO-driven content development and website copywriting.
Mentor for SEO Interns: Trains junior team members on keyword research, site audits, and ranking techniques.
Freelance Consultant: Provides SEO audits and optimization plans for startups and eCommerce stores.
Analytics Coordinator: Monitors and interprets SEO and traffic data to improve campaign performance.
Continuous Learner: Pursuing certifications in Advanced SEO and Google Ads to expand her expertise.





