Social Media Marketing (SMM) services typically include:

1. Social media account setup and optimization: Setting up and optimizing social media profiles on various platforms, such as Facebook, Twitter, Instagram, LinkedIn, and others, to ensure they are visually appealing, informative, and easily discoverable.

2. Content creation and curation: Creating and curating high-quality content that aligns with the brand’s goals, values, and target audience, and publishing them on social media platforms. This may include text, images, videos, infographics, and more.

3. Social media advertising: Creating and managing targeted social media ads that promote the brand’s products, services, or content to a specific audience. This may include sponsored posts, promoted tweets, Facebook ads, Instagram ads, and more.

4. Social media monitoring and management: Monitoring social media channels to track mentions, comments, and other interactions with the brand, responding to inquiries, addressing customer concerns, and managing online reputation.

5. Social media analytics and reporting: Tracking and analyzing social media metrics, such as engagement rates, reach, impressions, clicks, and conversions, to measure the effectiveness of the social media strategy and make data-driven decisions.

6. Influencer marketing: Identifying and partnering with social media influencers who have a significant following and engagement to promote the brand’s products or services to their audience.

7. Community management: Building and nurturing online communities of brand advocates, engaging with them on social media, and encouraging user-generated content.

Overall, social media marketing services aim to improve a brand’s online presence, increase engagement and reach, drive traffic to the website, and ultimately generate leads and sales.